Skip to content

Trademark and Copyright Guidelines for Christina Marz© and

A trademark is a word, phrase, symbol or design or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. The US Patent and Trademark office’s most common reason for refusal of registration is “the likelihood of confusion” between the mark of the applicant and a mark already registered or applied for registration. So it’s really important to use the trademark properly.

A copyright is used to show the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

The Christina Marz© logo and other logos listed below represent the Christina Marz© companies, and going forward, Christina Marz©, MarzMethod©, Horse Guided Empowerment©, Empoderamiento con Caballos©, and ILATAC© Institute, collectively. For marketing activities, we will put the Christina Marz© and Horse Guided Empowerment© logos on marketing documents, web pages, etc. without identifying which company is using it.

The Christina Marz© companies use the Chrstina Marz© and Horse  Guided Empowerment© brands for products, services, licenses, certifications, the “system”, etc. When the term “Christina Marz” and “Horse Guided Empowerment” are used for these branded items, combine it with a noun to clarify:

Examples: Christina Marz© and Horse Guided Empowerment© programs cover a wide variety of topics. The MarzMethod© Training is very user-friendly. Practice the Empoderamiento con Caballos® Technique every day. Note: when using “technique” with a registered trademark, capitalize it, in-house preference.

Trademark and Copyright Usage Rules - for protection of our trademark

1. ALWAYS use a trademark or copyright as an adjective, accompanied by an APPROPRIATE noun.

The integrity of a trademark or copyright requires that you do not join a trademark or copyright to other words, symbols, or numbers, either as one word or with a hyphen. Do not abbreviate a trademark. Do not use a trademark or copyright as a verb. Do not use a trademark or copyright as a noun. Never use a “plural” form of a trademark or copyright.

2. ALWAYS use the proper spelling and the proper trademark or copyright symbol

The trademark symbol ™ and the registered trademark symbol ® and the copyright symbol © are best shown in superscript or subscript. If the symbols or superscript are not available, such as in email communications, use parentheses, e.g., (TM) or (R) or (C). The general rule is to use the symbol the first time the mark is used in both the title and the content of a document, email or web pages. The overall web site(s) will have a Trademark Guidelines page. This page will be a list of all of the registered ® , owned but not registered ™ trademarks, and © copyrights.

3. ALWAYS use trademarks, copyrights, and brand names in the ways they were intended to be used.

Trademarks, copyrights, and brand names exist to identify the source of specific products or services as determined by the owner and they should not be used otherwise. Consequently, the source of the product or service must be identified through use of acknowledgments (attributions) in any document produced by a third party that uses any of the companies’ trademarks. An attribution statement in a document is usually in a small font size, at the end or on the copyright page at the beginning:

Christina Marz© is a registered trademark of Christina Marz©. For a list of Christina Marz© owned trademarks go to URL:

The same rules as above apply to trademarks and copyrights owned by third parties.

Christina Marz© Trademarks and Copyrights

Official Trademarks and Copyrights – Registered or Applied

Christina Marz©


Horse Guided Empowerment©

Empoderamiento con Caballos©



And the logos and symbols below:

fir2 edited small for emails
Horse Guided Empowerment Logo-HGE-Horizontal-e1570760228356
ILATAC logo from website
HeartMath Certified trainer
sinmiedo fb pic

Intellectual Property Guidelines

Christina Marz© Written Content. Trademark, and Copyright Techniques